Tools

In addition of traditional qualitative and quantitative tools such as Focus Groups Discussion, In-depth Interviews or surveys. We utilize some unconventional data collection and analysis tools including.

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SEMIOTIC ANALYSIS

Semiotics is the study of signs and sign processes, from cultural representations to languages, to warning signs, brands and emojis. Understanding semiotics is a valuable tool to complement other consumer insights methods, yet more so as an observation of the signs and its meanings.

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Panels

One of the most efficient ways of collecting data when time and cost matters the most. At Steady Pace we have built our own panel covering a wide geographical reach of the kingdom

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Ethnographies

Ethnography is engaged social research. Ethnographers explore social life as social beings engaged in social contexts. Allow us to take in with out different ethnographic tools such as: consumers gatherings, Day in the life of, dairies, observations, accompanies shopping …etc.

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