In addition of traditional qualitative and quantitative tools such as Focus Groups Discussion, In-depth Interviews or surveys. We utilize some unconventional data collection and analysis tools including.


Semiotics is the study of signs and sign processes, from cultural representations to languages, to warning signs, brands and emojis. Understanding semiotics is a valuable tool to complement other consumer insights methods, yet more so as an observation of the signs and its meanings.


One of the most efficient ways of collecting data when time and cost matters the most. At Steady Pace we have built our own panel covering a wide geographical reach of the kingdom


Ethnography is engaged social research. Ethnographers explore social life as social beings engaged in social contexts. Allow us to take in with out different ethnographic tools such as: consumers gatherings, Day in the life of, dairies, observations, accompanies shopping …etc.